Shadow finds where calls, estimates, and follow-up stall, then builds a clear revenue system your team can run, track, and improve.
Built for service businesses ready to get more from the opportunities they already have.
These operating scenarios show how Shadow structures response, follow-up, ownership, and reporting before real client outcomes are published. Each target is tied to a measurement source, not a vague promise.
Explore the Results CenterRoofing
An illustrative operating model showing how a roofing company could define response, inspection, estimate, and attribution targets.
Target median · target to validate
Coverage target · target to validate
Targets are illustrative. Verified client outcomes will replace them only with source records and approval.
See the workflow and measurement planLegal Services
An illustrative model for improving acknowledgment, intake ownership, consultation attendance, and matter-source reporting.
Coverage target · target to validate
Ownership target · target to validate
Targets are illustrative. Verified client outcomes will replace them only with source records and approval.
See the workflow and measurement planDental
An illustrative model for improving new-patient response, appointment protection, unscheduled treatment follow-up, and reporting.
Coverage target · target to validate
Process target · target to validate
Targets are illustrative. Verified client outcomes will replace them only with source records and approval.
See the workflow and measurement planA new inquiry is only the beginning. If nobody answers, the first reply takes hours, the estimate gets one follow-up, or the old customer list sits untouched, your business pays for opportunity it never gets a fair chance to close.
We map the customer journey from first search to repeat business, then connect the tools, messages, people, and reporting needed to keep that journey moving.
Review calls, forms, response times, follow-up, estimates, reviews, and pipeline ownership.
Connect the right people, messages, automations, and tools around the way your business sells.
Track response, appointments, open opportunities, closed work, retention, and referrals.
The roofing program gives every lead, inspection, estimate, and decision a visible owner and next action. Your team closes the roof. Shadow builds and manages the system that keeps qualified opportunities moving.
Explore the Roofing ProgramAcknowledge calls and forms quickly, recover missed calls, and route urgency correctly.
Qualify the homeowner, confirm the inspection, and place the appointment on the right calendar.
Give open estimates a decision state, next action, owner, and useful contact cadence.
Connect source, inspection, estimate, signed work, installed job, and collected revenue.
Make every lead easier to answer, track, follow up with, and close.
The Shadow Revenue Leak Audit estimates where opportunity may be at risk from missed calls, weak follow-up, and unattended estimates. It gives you a clearer starting point before we recommend anything.
Get My Free Revenue Leak AuditA website, ad campaign, CRM, or phone service can be useful. The problem starts when each one reports activity while nobody owns the full path to revenue.
Ongoing engagements start at $5,000 per month. Most growth systems range from $7,500 to $15,000 per month based on lead volume, locations, integrations, and the size of the revenue problem. See exactly how we scope the work and decide whether Shadow is the right fit.
“You deserve to know what your marketing is doing, who owns the next move, and how your business is growing.”
I built Shadow to stay close to the real business problem. We look at the calls, conversations, follow-up, open opportunities, customer experience, and reporting before we recommend more traffic. If we partner, the work has to make sense to your team and connect to a result you can measure.
Joshua Carney
Founder and CEO, Shadow Marketing Media
Use these field guides to inspect the same response, follow-up, and reporting gaps Shadow evaluates inside a Revenue Leak Audit.
Build immediate acknowledgment, human ownership, routing, and outcome tracking.
Read the guideMap the handoff from inquiry through inspection, estimate, decision, and revenue.
Read the guideSee the operational inputs behind a useful revenue diagnostic.
Read the guideClear questions deserve clear answers. If your situation is different, the revenue audit gives us the right place to start.
We connect digital marketing to the systems that handle a lead after it arrives. That can include website design, SEO, paid media, social content, AI call answering, missed-call recovery, CRM automation, estimate follow-up, review generation, retention campaigns, and reporting.
Not always. Many service businesses already generate enough attention. Their larger problem is slow response, inconsistent follow-up, poor pipeline visibility, or no plan for old leads and open estimates. We audit the full path before recommending more ad spend.
We are strongest with service businesses where one lost lead, missed call, or forgotten estimate has a meaningful dollar value. Roofers, contractors, home-service companies, clinics, med spas, insurance professionals, nonprofits, and expert-led companies are common fits.
Yes, when those tools can support the process. We review your current website, CRM, phone system, scheduling, review platform, advertising, and reporting before deciding what should stay, connect, improve, or be replaced.
