Lead capture
One visible intake path for calls, forms, chat, messages, referrals, and campaign leads.
Roofing Performance Partnership
Turn roofing inquiries into attended estimates and owned follow-up.
Shadow builds the response, qualification, calendar, CRM, estimate follow-up, and reporting process. Your roofing team inspects the property, presents the work, and closes the job.
The operating path
Inquiry
Call, form, message, referral, or campaign response
Inspection
Qualified, confirmed, assigned, and tracked
Estimate
Delivered with owner, decision state, and next action
Revenue
Signed, installed, collected, and tied to source
What Shadow installs
Fast response
Immediate acknowledgment, missed-call recovery, qualification questions, and human escalation.
Appointment setting
Calendar booking, homeowner expectations, reminders, confirmation, and rescheduling.
Estimate follow-up
Decision-state tracking, useful contact sequences, next-action dates, and close-loop outcomes.
CRM ownership
A named owner, stage, last activity, next action, source, and value for every opportunity.
Revenue reporting
Visibility from lead source through inspection, estimate, signed work, installed job, and collected revenue.
First 30 days
Build the baseline before promising volume.
The launch begins with process, tracking, and capacity. Appointment volume is evaluated after the market, lead sources, response coverage, and sales workflow are confirmed.
Days 1–5
Map the market, services, qualification, calendar, pipeline stages, ownership, and success definitions.
Days 6–10
Configure CRM, messages, routing, booking, reminders, call handling, and reporting fields.
Days 11–20
Launch approved outreach or campaigns, review conversations, and correct handoff friction.
Days 21–30
Report contact, booking, attendance, estimate, close, source, and operating bottlenecks.
Performance partnership
$1,000 system setup
- CRM and pipeline setup
- Text, email, and call outreach workflow
- $100 per qualified estimate that attends
- 10% of revenue from roofing jobs attributed and closed through the program
Qualification, attribution, payment timing, cancellations, exclusions, and job-revenue definitions are documented in the written agreement.
Optional demand generation
Google or Meta advertising
Advertising setup starts at $5,000 and includes the outreach system required to respond, qualify, follow up, and report on the opportunities the campaign creates.
Media spend, call usage, platform costs, service areas, creative production, and ongoing management are defined before launch.
Discuss Roofing GrowthMinimum operating readiness
The program fits roofing companies that can answer, inspect, quote, fulfill, and report honestly. More demand cannot repair missing capacity.
Defined service area and roofing job types
Calendar capacity for qualified inspections
A named person responsible for inspection and estimate outcomes
Pricing, financing, licensing, and insurance information ready for approved messaging
Agreement to update won, lost, deferred, and installed outcomes
Capacity to complete the work sold
Straight answers
Roofing program questions
Clear questions deserve clear answers. If your situation is different, the revenue audit gives us the right place to start.
What counts as a booked estimate?
The contractor and Shadow define the service area, job type, qualification questions, homeowner expectations, confirmation process, and attendance standard before launch. Performance billing is tied to estimates that meet the written definition and show.
Who closes the roofing job?
The roofing company performs the inspection, presents the scope and price, and closes the job. Shadow owns the marketing, response, qualification, appointment-setting, follow-up, and reporting work included in the agreement.
Do you guarantee a number of roofs?
No. Lead quality, market demand, weather, service area, sales execution, pricing, capacity, and homeowner decisions affect outcomes. Shadow measures the process it can control and reports the handoffs clearly.
Can we add advertising?
Yes. Google or Meta advertising can be added when the company has capacity, a defined market, approved creative, accurate tracking, and a budget that supports the campaign.
Start with the pipeline
Run the Roofing Audit